Philips Beauty Summit 2016
Beatrice Lessi
Did you know that beauty has its own summit? It is organised by Philips and was in Amsterdam this year. The results of a study of 11’000 women allover the world were presented. We (press and bloggers) also had the chance to see some of the masterpieces of the Netherlands – later on, we were offered a private tour and dinner in the stunning Rijkmuseum. So here are the main trends of contemporary beauty – I wonder if you agree with them.
What Are The Main Beauty Trends in 2016?
- Women Feel More Confident
Let’s start with the good news: women feel more confident. When asked if they feel beautiful, 57% of women answered “yes”, up from 51% last year.
- They See Beauty As Holistic
More and more the beauty industry will need to team up with companies in the field of health, nutrition, and even psychology: women feel more beautiful when healthy and when they are happy, and also consider beauty the result of many complex elements together.
- Organic, Sustainable
These is a massive trend towards sustainable products: women (and especially young women) are not keen on products that don’t take this issue into account, read and get informed about it and make clear choices accordingly.
- Personalised
It’s not only Coca-Cola or the Nutella jar with your name on it: women appreciate more and more products that are especially made for them, custom-made, freshly made, etc. Women from China and India, in particular, have shown a massive preference for anything personalised.
- The 3 heroes
What are women mostly interested in, when it comes to beauty, would you know? The number 1 issue is their skin. Number 2 is their smile. Much lower in the chart, number 3, is their body.
- The 3 Philips bestsellers
What are the 3 products that Philips sells again and again? Number 1 is their hairdryers. Number 2 is the facial cleansing brush tool VisaPure. Number 3 is the laser hair removal Lumia.
At the Philips wall – and before my hair was curled in soft waves. Photo courtesy of Stephan Gubler.
Telling the photographer I love him – and showing off my Pandora bracelets. Photo courtesy of Stephan Gubler.
One of the beautiful rooms in the Felix Meritis building in Amsterdam. Photo courtesy of Stephan Gubler.
Under expert hands – tips to use the Philips curling iron. Photo courtesy of Stephan Gubler.
Beautiful columns in the Felix Meritis building in Amsterdam. Photo courtesy of Stephan Gubler.
Restoring my shine. Photo courtesy of Stephan Gubler.
Final effect – I feel like a super model! Photo courtesy of Stephan Gubler.
Illustrating the results of the beauty study. Photo courtesy of Stephan Gubler.
No it’s not a model – it’s Nicoletta Studer, Philips marketing manager for Switzerland, at a demonstration with Visa Pure.
Geri and VisaPure