Why Renting a Dress in Zurich?
I read there is a pop-up store in Jelmoli, the house of luxury in Zurich, that rents out dresses. Isn't it a contradiction?
Beatrice Lessi
As the Ragfair website states:
Feel good about your gorgeous look, about environment, about saved time and space in your wardrobe
There is no contradiction between luxury and renting; Jelmoli and many other stores are opening up to second hand, shared economy, and the likes. We all like to wear new stuff, but saving money, space and without polluting the planet. This is becoming more and more important, and , luckily, people start to understand all the bad implications of fast fashion.
Ragfair is also offering styling and photo shooting, which is the service I tried in the photo you see below – hair, make up and dresses were chosen by a professional, friendly and all female team. Check prices, they are very reasonable.
Photo: Natallia Apet.
